I recently took part in a team building experience that was so impactful that I felt the need to share it here.
This happened at a firm that is one of my newest clients. The firm has been around for some time but is currently reinvigorating its team and processes, and so is in many ways in a start-up mode. The company invited Shindy Media to help tell its story in brand messaging and in a corporate video.
I've only been working with this team for a few weeks, but in that short space of time we've built a good working relationship, one that I highly value.
Even so, I was not prepared for the experience I just had at their office.
The firm's CEO invited me to attend a team lunch, including not only employees but also members of their extended team — service providers who have been assisting the firm with a variety of different business functions, from sales and marketing to accounting and IT services.
At the lunch, as festive music played, the CEO announced two milestones to celebrate — a new hire after an extensive search, and just-completed sales to two brand new accounts.
To celebrate, we were each given a helium balloon to pop in unison, which showered us all in colorful confetti. We were also given tightly rolled up pieces of paper. Inside: two $100 bills. Said the CEO, “One is to thank you for your contribution to the team, and the other is for a random act of kindness.”
In addition to the balloons and cash, we each received a personalized card handwritten by the CEO expressing thanks and recognition.
Some of the members of the extended team have been working with this company for years. I'd been working with them for only a few weeks. Yet, I was fully included in this experience.
The feeling of mutual appreciation and camaraderie was palpable — all the more so because of the CEO's genuineness. This person truly appreciates the contributions of everyone who is helping to actualize the company's goals — even someone who's only been involved for a few weeks — and the CEO wanted to show it in a tangible way.
This small token speaks volumes to me about the CEO's vision to build a loyal, dedicated and happy team. This is an example of great culture building, plain and simple, and by extension, great brand building.
Thanks for joining me on the brander's journey. See you in the next post.
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