Your brand is your business.
Your relationship with your customers begins and ends with your brand. Your brand is the personal relationship your customers have with your company, product, service or cause, based on trust that’s built through consistently fantastic, completely predictable experiences with you on every level, at all of your touch points. Indeed, brand is one of the three pillars of your company’s overall strategy, the other two being finance and operations. Brand is that important. In fact, your company may not survive if any of these pillars – brand, finance or operations – is weak for an extended length of time.
The strongest brand tells a great story.
Strong brands don't sell features and benefits. They tell stories – the kind that make people laugh or cry – that stir the emotions – that make people feel. Like a cherished book, movie, song or sports team, strong brands are loved for the compelling stories they share with people – stories that people can become part of. These stories bring home the emotional impact of a brand's products and services – and in so doing, rise above all the other brands.
The strongest brand has a great personality.
Companies, just like people, have personalities! Many companies simply choose to behave as if they have no personality. They’re the boring wallflowers in the corner that nobody is excited to engage with. Conversely, some companies, such as Apple, Southwest Airlines, Starbucks, Mini (the car), Geico, to name a few, have audacious, outrageous and endearing personalities – the kind people fall in love with. Having an endearing personality will help you have the strongest brand.
The strongest brand always wins.
Take two identical, competing products, and the one with the best-executed brand will always win. Take another two competing products, and the less feature-rich of the two will win if its brand is stronger – that is, if customers have a more rewarding experience with that company, its products, and ultimately, the story it tells.
Let's create your great story.
How can your product or service not only solve people's problems but truly change their lives – in a way that is genuinely unique and wonderful? And how do we communicate this in order to give people not just information but a reason to actually want an ongoing relationship with your brand? That's great storytelling. And that's what Shindy Media would like to do for your brand.
Ready to create your story? Let's talk. »
Every single aspect of your business must be aligned in providing a fantastic experience to your customers that is always 100% consistent, at all touch points..
Strategic Brand Audit Guide
This Word document outlines the process we'll take you through to define your brand.
We highly recommend having an experienced facilitator, such as the experts at Shindy Media, to guide you through this.