Vistage International, Inc.:
Private advisory boards for CEOs,
executives and business owners.
Founded in 1957 and headquartered in San Diego, California, Vistage assembles and facilitates private advisory boards for CEOs, senior executives and business owners. Vistage members participate in monthly, Chair-led private advisory board meetings. More than 18,000 members in 15 countries also have access to one-to-one executive coaching, expert speakers, and our global network of business leaders.
What they asked us to do:
Vistage helps group chairs establish additional peer advisory groups in their cities with a multichannel direct marketing program, including a local speaker event showcasing the benefits of Vistage group meetings. While this program was initially very successful, Vistage started to see declining response to this drive for membership. Vistage asked Shindy Media and its partner, Innoventure Consulting Group, to revise the program with edgier creative and a more robust campaign strategy.